Video Streaming Recovery

Client case study - diet & weight loss

This client works in the world of video streaming & was badly hit by a manual penalty. They were no longer visible for their main term Online Movies or brand terms

We were able to clean the site up & get the penalty removed within 1 month establishing 114 x #1 positions & 980 other top 10 listings.


To remove a manual penalty on a big brand website ranking for “online movies”. The site was no longer indexed for it’s brand terms and needed a speedy response to get traffic levels to where they were pre-penalty.


We performed a full link removal campaign and submitted a well written reconsideration request to Google. We also began building high quality white hat links to make sure all links removed were replaced by highly trusted domains.


The penalty was removed within one month - success with the 1st reconsideration request was quickly approved. The site re-indexed for it’s main brand terms and flew into high positions for many targeted keywords.

  • 114 number 1 positions
  • 980 top 10 listings
  • 1,534 top 20 listings

Detailed Case Study - How We Did It

We focused our link removal campaign on deleting links from public PBNs built by a previous SEO agency.

Writing a detailed reconsideration letter to Google meant the penalty was removed 1st time, within 1 month, this quickness of removal is generally unheard of.

Ranking Results

On top of the penalty removal programme we installed a link building campaign that offered links from quality niche relevant domains.

A combination of our own linking strategies and white hat links from recognised sites, meant that we could drastically increase the Trust and DA of the site.


By removing the penalty and replacing the poor PBN links with links from top quality niche relevant websites that meant the total volume of keywords that jumped in to the high ranking positions were:

  • 114 number 1 positions
  • 980 top 10 listings
  • 1,534 top 20 listings

You can see how we've been increasing the referring domain count of the links month on month since the April penalty.

This has led to traffic out performing pre-penalty levels.

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